What to check before signing with a branding agency
- Named work you can look up. Ask for case studies that name the client and show the brand in use. The credits for Windfor’s Askaneli winery rebrand name the strategy developers, the head of design and the UI/UX designer, and AKP Design’s case studies for Charm Thai and TARA follow the identity through to printed menus and installed signs.
- Who will design your brand. Witch & Wizard and Heat Bureau are each run by two people, while Windfor’s team has 26, including a Head of Strategy. Ask who leads the project and who draws the logo.
- What the brand book contains. A brand book should set rules, not just show the logo. The one from reroDev. covers logo usage, CMYK, RGB and HEX colour values, typography, imagery style and tone of voice.
- Files and rights at handover. Ask for vector and raster files, such as the AI, EPS, SVG, PNG and JPG set reroDev. supplies, and write the transfer of rights to the logo, and to any custom typeface, into the contract.
Branding prices in Tbilisi
In the reroDev. price table, a logo design package starts from $3,000 and core brand identity from $6,000, full corporate identity costs from $12,000, and rebranding with strategy from $35,000.
Smart Web prices its websites from 2,500 GEL for a landing page, 5,000 GEL for a corporate site and 7,000 GEL for an online shop, with VAT added, which helps if the identity and the site are one budget. For every other agency, ask for a written quote that lists each deliverable, and check whether it includes Georgia’s 18% VAT.
Types of branding firm in Tbilisi
Advertising and marketing agencies. Windfor’s puts strategic brand development first among its five service groups, next to campaigns, digital marketing and web. Leavingstone counts more than 200 international awards since 2011 and offers branding alongside campaign and strategy work. Sparsis, with offices in Yerevan and in Saburtalo, Tbilisi, starts its branding projects with market research and positioning.
Branding specialists. branding.ge sells nine service lines that run from naming and packaging to CX, destination and political branding, and counts more than 300 projects.
Independent design studios. Topuria Design concentrates on logos, visual identity and art direction, and Witch & Wizard adds illustration. Heat Bureau designs for restaurants, hotels and wellness brands, and AKP Design, founded in 2024, carries identities into print and signage.
Web and development studios. reroDev. builds software, games and augmented reality alongside its branding work and has branded the city of Kutaisi. Smart Web, founded in 2011, sells websites and a branding service that includes packaging and vehicle branding.
