- Who makes the content. Photos, video and graphics come either from the agency’s own crew or from outside suppliers. Multiplayer and WATSON both shoot in-house, and Mediacraft’s 950 GEL package includes one photo and video visit a month.
- Posts per month and which networks. Put both numbers in the contract. Infinity’s basic package covers one network with two posts a week, while Mediacraft’s 2,200 GEL package covers Facebook, Instagram and TikTok with 10 posts and 3 TikTok videos.
- Whether ad spend is inside the fee. Infinity says ad spend is usually a separate budget paid straight to Meta, outside its management fee, so plan a budget for each.
- How results are reported. Ask how often reports arrive and what they measure. Multiplayer includes a monthly report in its service, as do Mediacraft’s 950 GEL and 2,200 GEL packages.
- Contract length. Concept Nile signs clients without a long-term contract, while Punch Creative’s package prices depend partly on how long the contract runs.
- Who owns the accounts. Your business pages and ad account belong in your company’s name, with the agency invited in as a user, so your followers stay yours whichever agency runs them next.
| Agency |
What the package covers |
Price per month |
| Mediacraft |
Facebook, 5 posts, ads managed |
550 GEL |
| Mediacraft |
Facebook and Instagram, 8 posts, one photo and video visit |
950 GEL |
| Concept Nile |
Ad account management, strategy, weekly monitoring, no shoots |
1,350 GEL |
| Infinity |
Social media management, starting price |
from 2,000 GEL |
| Mediacraft |
Facebook, Instagram and TikTok, 10 posts, 3 TikTok videos |
2,200 GEL |
| Concept Nile |
Adds photo and video shoots and weekly publishing |
3,600 GEL |
| Concept Nile |
Adds Google SEO and Ads and website development |
6,390 GEL |
WATSON and Punch Creative both set fees by scope, and the remaining agencies here quote on request. Content shot in a hired studio is a separate cost; WATSON rents its cyclorama room at 100 GEL an hour. Ad spend can sit outside the agency fee too, as it usually does at Infinity, so compare quotes with ad spend and Georgia’s 18% VAT treated the same way.
Advertising agencies with digital services. Windfor’s makes advertising campaigns and lists social media strategy, social media management and digital advertising among its services.
Marketing agencies with a full social media service. Multiplayer, Infinity and Sparsis each run a full social media service, covering content, publishing and paid social, and Multiplayer and Infinity publish view and follower figures from client accounts. Punch Creative sells the same work in packages and adds PR and events.
Fixed-package sellers. Concept Nile and Mediacraft publish the price and contents of every monthly package, so a business knows the monthly cost before the first meeting.
Production studios. WATSON pairs account management with its own photo studio, drone filming and more than 1,000 commercial shoots.
SEO and web firms. Portali shapes social media around a client’s SEO goals, and BLH sells SMM next to websites, mobile apps, branding and legal services.
