What to check before hiring a digital marketing agency in Tbilisi
- The people on your account. Ask for names and roles, not only the agency’s headcount. Windfor’s names 26 people on its team, 7 of them in digital roles, and Multiplayer names its in-house production crew down to the lead photographer and both videographers.
- Platform credentials. Ask which ad platforms have certified the agency or its staff. Redberry holds Google Partner and Facebook Marketing Partner status, Meta Agency became a Google Premier Partner in 2020, and Punch Creative employs Meta and Google Ads certified specialists.
- Results from a comparable client. A case study with a number in it tells you more than a logo wall. Multiplayer reports that its RDYE video series reached more than 250,000 people, and Performa cites more than 900,000 leads generated.
- Reporting and contract terms. Get the reporting schedule and the notice period in writing. Concept Nile, for example, reports results monthly and does not tie clients to long-term contracts.
- Ownership of accounts and data. Ad accounts, analytics and Business Profile access should sit in your company’s name. Give the agency user access rather than ownership, and a change of agency costs you no data.
Digital marketing prices in Tbilisi
Concept Nile publishes its package prices. Its social media and advertising packages cost 1,350 GEL, 3,600 GEL and 6,390 GEL a month: photo and video come in at the middle tier, and Google SEO and Ads at the top. SEO on its own costs 1,350 GEL, 1,850 GEL or 2,350 GEL a month, with Google Ads management in the top package, and websites start from 1,500 GEL.
MediaHub’s page management for Facebook usually starts at 350 GEL, and the agency recommends an advertising budget of at least $100. The ad budget is money paid to the platform, so ask every agency whether its quote covers the fee alone or the fee plus spend.
WATSON sets social media fees individually by scope, Punch Creative prices its three tiers by scope and contract length, and Performa charges only for measurable outcomes.
Types of digital marketing agency in Tbilisi
Creative and advertising agencies. Windfor’s pairs brand campaigns, branding and web work with digital services for social media, advertising and SEO.
Growth and performance agencies. Redberry’s Creative Growth unit combines paid advertising, SEO, automation and lead generation. Meta Agency runs Google, Facebook and Instagram ads. Multiplayer runs performance marketing with media buying and in-house production, while Performa ties what clients pay to measurable outcomes.
Channel specialists. Sparsis, Concept Nile and MediaHub sell defined services such as SEO, paid ads, social media and email. Sparsis also runs Yandex Ads campaigns, and MediaHub builds websites and mobile apps.
Content and PR studios. WATSON pairs social media management with its own studio and a photography and videography academy. Punch Creative combines digital marketing with PR, events and influencer marketing, and counts Jean Paul Gaultier among its named projects.
